Picture of health? Male representation in advertising & the media, and its effect on young boys

Advertising Association, August 2016

This report focuses on the way male models are portrayed in advertising and the media – particularly, whether boys are aware of digitally enhanced imagery and whether this impacts their behavior.

The researchers surveyed 1,005 boys from primary and secondary schools around the country to explore their attitudes towards advertising and body image, and conducted focus groups of boys aged 8 to 18 and with teachers, youth leaders and parents to understand the roots, effects and solutions to boys body confidence.

Click here to view the full report.